WPCNR MAIN STREET JOURNAL. From Cappelli Enterprises. April 30, 2005: Finding your way to and around City Center at White Plains just got easier with a new $500,000 signage program developed by Cappelli Enterprises and Selbert Perkins Design Collaborative of Arlington, MA. The new building identification program features a total of 55 signs, including 20 exterior and 35 interior signs.
“City Center, with its entertainment, retail and dining components, has become a real destination spot, not just for Westchester residents, but for residents of the outlying areas in Putnam County, Connecticut and New York City, “ said Bruce Berg, Executive Vice President. “We thought it was important to make a significant investment in our signage program so that City Center is easily accessible for everyone.”
There are seven different types of exterior signs and 10 types of interior directories. The exterior signs include building identifications for various entrances, via Martine Avenue, Mamaroneck Avenue and Main Street, as well as corner markers, parking identifiers, and trailblazers for vehicles on Mamaroneck Avenue, Main Street, Broadway, Westchester Avenue, and Martine Ave. Retail directories are equipped with removable, magnetic panels.
The City Center Plaza identifier tower features a mounted clock at the top.
The interior signage consists of pedestrian directional signs, floor identifiers, retail directories, elevator directories, city walk and bridgeway banners of all the tenants, and an atrium media tower listing all of City Center’s tenants.
City Center, a 1.1 million-square-foot retail, entertainment and residential complex includes: a 150,000-square-foot Target; an 88,000-square-foot National Amusements Cinema de Lux with 15 screens, including an IMAX; a 38,000-square-foot Circuit City; a 27,000-square-foot Barnes and Noble; a 56,000-square foot New York Sports Club facility, opening this summer; a 16,000-square-foot Fountain Spa due to open in the summer; a 22,000-square-foot Office Max; a 17,000-square-foot Performing Arts Theater; an 8,000-square-foot Legal Sea Foods; an 8,000-square-foot Zanaro’s Italian Restaurant, a 6,500-square-foot Applebee’s Neighborhood Grill & Bar; a 6,600-square-foot Fleet Bank, a 5,300-square-foot Atlanta Bread Company; a 3,700-square-foot Greenpoint Bank and a 1,200-square-foot Cold Stone Creamery.
City Center also includes two 35-story luxury residential towers and an 11-story loft
Building offering panoramic views of the Manhattan skyline, Long Island Sound,
Westchester County and the Hudson Valley.
One City Place, which opened in May 2004, contains 311 studio, one, two and three-
bedroom luxury rental apartments. Trump Tower at City Center will feature 212 luxury
condominium residences and The Lofts at City Center will offer 27 distinctive, high-
ceiling, So-Ho loft-style condominium apartments and two luxury townhouses. Both
Trump Tower and The Lofts are scheduled to be occupied beginning next fall.
Cappelli Enterprises Inc., the City Center developer, is a leading real estate developer and general contractor in the Northeast. Headquartered in Valhalla, NY, the company has built more than five million square feet of mixed use, retail, waterfront, residential, office building, laboratory and parking facilities.
