WPCNR County Clarion-Ledger. From W.C.A. June 12, 1004: The Westchester County Association (WCA), Westchester’s leading business organization, today unveiled its new branding image and logo at its Annual Spring Meeting at the Rye Town Hilton.  The new blue and silver global logo replaces the green and gold checkered logo that has been in use for more than 30 years, and signals the beginning of a new era for the organization that traces its roots back to 1950.

”Our new branding is a visual representation of the revitalization of The Westchester County Association,” said Andrew G. Robel, Association Chairman.  “As we change course to take a more proactive approach that will focus on advocacy issues directly impacting business here in Westchester, it was an appropriate time to look at our overall image.  We felt a new branding image was worth exploring and we are pleased that we have come up with a look that is significantly changed.”

Designed by Thompson & Bender of Briarcliff Manor, the new global logo is the result of more than six months of evaluation, and emerged from the distillation of more than 20 different design concepts.  The WCA chose the global look not only to position the group as a more forceful business advocate, but also to convey the strong international business interests of many of its members.

As part of its restructuring, the WCA will become more assertive in taking positions on issues of concern to its members, and will actively seek to work with comparable organizations in neighboring counties to help shape regional perspectives on issues of importance to business.

“Our intention is to renew our focus to insure that this organization has the impact that our members expect and deserve,” said Mr. Robel.  “We wanted a brand that would not only stand out, but would also convey the new vitality, energy and scope of the organization.”

The new design will be incorporated into all of the Association’s printed materials, its Website and all other outreach materials.

The Westchester County Association, www.westchester.org, is the preeminent business membership organization in Westchester County, NY.  It is committed to business advocacy, economic vitality and to providing a strong and clear voice for the interests of Westchester businesses on a regional, national and international level.  The three major objectives are: economic development of the region, business development, and providing access and interaction with key public and private sector individuals, agencies and organizations.